WORK
neuland.ai
Digital Branding
For the AI start-up neuland.ai, acb.studio is developing the brand story and visual branding for initial applications and summarizing this in a digital brand guide.
1 | BRAND STORY
Shaping a responsible
brand together.
neuland.ai is a German AI start-up developing a regulatory-compliant AI software solution for business, politics, and education.
In collaboration with the client, a sustainable brand pyramid and accompanying brand story were developed in a total of three intensive workshops.
Parallel to the overarching positioning, acb.studio provided support with the claim and text for the first splash page implementation.
2 | VISUAL BRANDING
A safe space
as brand core.
The logo is a logical derivation of the brand values: a circle symbolizes the entirety of existing knowledge, which serves as a database. The square, on the other hand, is the ‘safe space’ of the neuland.ai Hub, the actual AI software. In combination with knowledge, this forms a permanent intersection and is mutually dependent.
In an environment as diverse and changeable as artificial intelligence, nothing is static.
This is also reflected in the logo: our ‘safe space’ moves and continuously forms new shapes. This represents the constant change brought about by ever-new knowledge.
The database (circle) and product (square) always form an intersection. Even when the square discovers new areas.
A color palette reflects the brand values of innovation, humanity, and sensitivity alongside a vibrant green. A total of six gradients are developed from these.
In combination with the word and figurative mark and a section of the logo, the brand look is finally created as the basis for subsequent communication.
Dynamic, adaptive, and consistent.
3 | APPLICATIONS
Bringing the Brand to life.
Initial application examples are visualized in digital and traditional communication. This highlights the adaptability of branding in particular—and offers scope for flexibility.
Professional social media communication, an important tool in marketing communication, starts with a set of initial templates that reflect the brand's visual identity and communicate different topics with concept and dynamism.
4 | DIGITAL BRAND GUIDE
A digitaler space
for a living brand.
In the form of a FIGMA prototype, the entire branding is available to all neuland.ai employees as a digital brand guide via a web link. Our guide not only serves as documentation, but also forms the basis for our design system, which underpins the digital product.
This allows the design to be developed quickly and iteratively in a collaborative manner, while remaining permanently up-to-date and accessible.
CLIENTS VOICE
„With the brand developed by acb.studio, we are creating a holistic framework for our core product, the neuland.ai HUB, and our brand communication. Holistic, flexible, and future-proof.
With its work, acb.studio is laying the strategic and visual foundation for our scaling.“
Karl-Heinz Land
Group CEO neuland.ai
MEET OUR EXPERTS
Talk to Sebastian
Sebastian Flock is one of the founders and a strategist at acb.studio. He sees the potential and opportunities in your business model. And he loves to twist and turn challenges until he finds the optimal solution.
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